MySpace announced its launch in China, officially taking on the nation’s 137 million Internet users.
MySpace China introduced itself as a “locally owned, operated, and managed company” in which News Corp. was only one among several investors. Other investors include International Data Group and China Broadband Capital Partners, the investment company of former China Netcom Group Corp. chief executive Edward Tian.
“Based on the MySpace global brand and technology platform, we will develop products and features that are tailored to today’s Chinese citizens,” said MySpace China CEO Luo Chuan, a former Microsoft executive.
The MySpace China community is still in its test stage, adapted from the US version, but will gradually be developed to meet the needs of Chinese users, the company said in a statement.