In what I believe a desperate move to woo other media companies to support its startup venture Hulu.com, NBC Universal chief executive Jeff Zucker has accused Apple of destroying the music business with its parity pricing strategy implemented in iTunes stores.

Moreover, Zucker believes Apple will also “destroy” the online video business if the traditional media companies will not take a stand against this pricing policy.

You might remember that last month iTunes stopped selling NBC TV shows due to disagreement over price. According to Financial Times, Mr Zucker said “he urged Apple for months to price one programme at $2.99 per download – as opposed to the current $1.99 – as an ‘experiment’ but was rebuffed by Steve Jobs, Apple’s chief executive.”

What is apparent in Zucker’s remarks is his big concern for profits over consumers’ welfare. If this is a reflection of Hulu’s future direction, Zucker might have a hard time finding suckers who are willing to pay more.

Related posts:

1. Apple, Fox to partner on online movie rental business
2. Apple to sell music through Starbucks
3. Apple to bring Youtube on Apple TV
4. ‘Eat all you can’ music from iTunes planned
5. Apple chooses Orange as iPhone carrier in France

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