NBC’s DotComedy.com and HIRO Media Ltd. announced that HIRO’s patent-pending technology will deliver free, ad-supported downloads of the website’s premium comedy entertainment. DotComedy began using the HIRO download solution for Comedy To Go, a compilation of the site’s best original videos and will use the HIRO system for all of the downloadable content added to the site. The partnership was brokered by William Morris Digital.

The HIRO solution enables DotComedy.com to monetize its free-to-download programs through the inclusion of protected advertisements that play in-show, as with a standard television broadcast. While the programs can be viewed when online or offline, the HIRO solution allows NBC to dynamically change the advertisements each time viewers watch the show. This flexibility offers advertisers the option to create more effective, personalized, time sensitive or serialized ad campaigns and promotions.

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