Shopzilla announced the launch of its new Bidding Tool, which enables retailers to vary bid amounts by product. Shopzilla’s new bidding tool combines sophisticated search, sort and filter capabilities with granular reporting to allow retailers to quickly isolate and adjust bids on their products based on their return on investment (ROI).

The design of Shopzilla’s new bidding tool is intended to accommodate both simple and sophisticated bidding strategies, providing retailers with much greater flexibility and control over their campaign performance. Retailers can place the same bid on all products within a subcategory or select products from multiple subcategories and use the tool’s advanced features to identify those products for which they want to change bids. Shopzilla’s retailer clients will not only be able to promote their best performing products and brands, but also to act immediately on inventory changes, special promotions and seasonal products. Using data that is integrated from Shopzilla’s Performance Tracker, retailers can quickly and efficiently analyze and bid in one easy-to-use interface.

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