KickApps announced the availability of a new solution that allows customers to quickly and easily generate revenue through in-stream video advertising. The integrated solution combines KickApps’ easy-to-deploy community-building platform with Advertising.com’s Lightningcast video ad serving system. By integrating the two platforms, publishers are now able to serve ads via both editorial and user-generated video content on their KickApps-powered social media sites.

The recently formed partnership between KickApps and Advertising.com, and the new joint offering will for the first time enable diverse sites to insert dynamic, in-stream advertisements from the Advertising.com network into their videos as pre- or post-roll messages.

Advertising.com’s Lightningcast platform was designed to help web publishers to insert, manage and track ads that are incorporated within their videos. The new integrated solution will now enable KickApps affiliates large and small to generate their fair share of advertising revenue from their sites.

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