New site aims to inspire a new generation of philanthropy
A new social network was born to inspire a new generation of online philanthropy. Bring Light is a website where donors and nonprofits build communities to fund specific charitable projects. For donors, it is a fun, interactive and secure place where they can see where their contributions are going, and multiply the impact by building Giving Groups around the causes they care about. For charities, it is a quick, simple and inexpensive way to fundraise and build relationships with new donors on the Web.
Co-founders Melissa Dyrdahl and Drew McManus left senior executive positions at Adobe Systems to apply their business, marketing and technology expertise to help charities connect more effectively with donors online, and give people a stronger personal link to their giving.
Bring Light was created for people who want to feel connected to the result of their donations. The site features specific projects posted by charities that are first screened by Bring Light for legitimacy. Donors can see evidence of their impact with real-time updates and by chatting with others in the community, including the charity itself who is encouraged to report back on how the money was spent.