Here are some points why News Corp is interested with LinkedIn:
- LinkedInâ€™s strong association with mature professionals complements News Corpâ€™s premier advertising properties aimed at the same market such as Wall Street Journal, The Times, and Sunday Times. Hopefully, this could offset the declining advertising in the newspapers.
- LinkedInâ€™s strong base of 16 million users worldwide, robust growth, and consistent profitablility.
- Mature professionals with dry sense of humor do not appreciate its â€œwackinessâ€ of Facebook. In short, Facebook is more expensive
If the acquisition happens, will News Corp rename it to MyLinkedIn? Just wonderingâ€¦