News Corp In Talks with LinkedIn
Another major acquisition is brewing! TechCrunch has an unconfirmed rumor that Rupert Murdoch’s News Corporation is eyeing the fast growing professional networking site LinkedIn.
Here are some points why News Corp is interested with LinkedIn:
- LinkedIn’s strong association with mature professionals complements News Corp’s premier advertising properties aimed at the same market such as Wall Street Journal, The Times, and Sunday Times. Hopefully, this could offset the declining advertising in the newspapers.
- LinkedIn’s strong base of 16 million users worldwide, robust growth, and consistent profitablility.
- Mature professionals with dry sense of humor do not appreciate its “wackiness” of Facebook. In short, Facebook is more expensive
If the acquisition happens, will News Corp rename it to MyLinkedIn? Just wondering…
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[...] The People’s Republic of Seabrook wrote an interesting post today!.Here’s a quick excerpt [IMG new media news]Another major acquisition is brewing! TechCrunch has an unconfirmed rumor that Rupert Murdoch’s News Corporation is eyeing the fast growing professional networking site LinkedIn. Here are some points why News Corp is interested with LinkedIn: LinkedIn’s strong association with mature professionals complements News Corp’s premier advertising properties aimed at the same market such as Wall Street Journal, The Times, and Sunday Times. Hopefully, this could offset the declin [...]
By Blogging Business Live, everything about markets! » News Corp Eyes LinkedIn on November 22, 2007 11:57 am
[...] News Corp In Talks with LinkedIn [...]
By Social networking sites not cool for many UK companies | 901am on November 23, 2007 12:18 pm
not sure whether to celebrate or regurgitate
By Robert MacEwan on November 24, 2007 7:50 pm