News Corp. and NBC Universal announced a comprehensive, multi-year content and distribution agreement with CNET Networks for their premium online video joint venture. CNET Networks, which owns popular web properties such as TV.com, GameSpot and CNET.com, will provide thousands of clips to the new destination on a non exclusive basis. In addition, CNET Networks has also agreed to distribute the new site’s library of licensed content, adding its 129 million unique monthly users to the reach of the News Corporation, NBC Universal venture.

“A pioneering online media company, CNET Networks has long understood the value of creating richer, more authentic experiences online,” said George Kliavkoff, Chief Digital Officer, NBC Universal and interim CEO of the joint venture. “We are delighted that they will be joining us as both a content provider and distributor, ensuring that we continue to add to the depth and breadth of premium video available on our site and on our video network. In addition, we further extend the reach of our protected content to their highly engaged user base.”

The announcement represents the second non-equity content agreement for the News Corporation and NBC Universal venture. Recently, Comcast Corporation joined as a non-exclusive content provider and agreed to contribute content from E!, Style, G4, Versus and Golf Channel.

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