Nielsen and Digimarc launch service to manage Internet media content distribution
Nielsen Co. and Digimarc Corp. have jointly partnered in launching Nielsen Digital Media Manager, a new service that would enable media companies, social networks, peer-to-peer services and user-generated content sites to monitor and manage the distribution of media content across the Internet.
The new service will use digital watermarking and fingerprinting to establish an industry-wide rules-based product to assure copyright compliance. Financial terms were not disclosed.
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