Online newspaper readers up by 8%
In the latest analysis by Nielsen/NetRatings for Newspaper Association of America, more than 59 million people (37.3% of all active internet users) visited newspaper websites on during the second quarter of 2007 – a record number and a 7.7% increase over the same period a year ago. These figures are the highest for any quarter since NAA began tracking these numbers in 2004.
“As the industry continues to expand its digital portfolio, readers are visiting newspaper websites in record numbers for in-depth news and information as well as hyper-local information,” said NAA President and CEO John F. Sturm. “These sites continue to adapt to evolving consumer demands, frequently allowing user comments on articles and offering thought-provoking blogs to complement the journalistic excellence that makes newspapers a community’s most trusted resource.”
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[...] NAA study on newspaper readers found that online newspaper readership is [...]
By Monday 7-30 links | News Videographer on July 30, 2007 8:05 am