Online luxury shopping community ideeli.com has secured $3.8 million in funding from Kodiak Ventures and angel investors. ideeli offers a curated selection of in-style luxury accessories at 50 to 90 percent off, plus weekly giveaways, to their affluent membership base. By combining pre-sale editorial coverage, last-minute alerts of sale starts, an innovative mobile platform and a variety of community features, ideeli creates a fun and social way for members to shop. This environment drives a high level of anticipation and engagement, which provides ideeli’s luxury and fashion partners with an opportunity to tell a more detailed story about their products and brands.

Brands view ideeli as a way to drive demand in their retail channel for current season items. Brands also sell past-season merchandise via ideeli to not only have a safe, discreet place to clear excess inventory, but also to turn that inventory into highly effective integrated advertising. Many luxury brand partners have recognized the company’s innovative and immersive approach and are utilizing ideeli’s innovative take on Web 2.0 as one of their first social media efforts.

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