Online video surged by 56%
A survey among 1,864 Americans reveals steady growth for online video use. According to Magid Media Futures, daily usage of online video rose by 56 percent over the last year. In 2006, 9 percent of 12- to 64-year-old Americans who used the Internet reported using online video daily. This year, it number has risen to 14 percent.
The types of video being consumed by Americans include a wide variety of content. News stories are reported by consumers as the most frequently viewed video they watch regularly on the Internet. Over a third of online Americans 12 to 64 watch online video news stories regularly. Video content described as jokes/bloopers, weather, and movie previews are tied for second most regularly viewed video content. Closely following these are music videos and “videos shot by consumers and uploaded to Web sites like YouTube” — a more consumer- friendly way of saying “user-generated content.”
“The breadth of content viewed by consumers regularly online is amazing. This is not just short clips on YouTube. Consumers are watching news stories, movie previews, clips from TV shows, and, in some cases, even full-length TV shows and movies,” said Mike Vorhaus, senior vice president and managing director for Frank N. Magid Associates, Inc.. “The breadth of content online today is growing and consumers are using it,” Vorhaus concluded.
Related posts:
- YouTube continues to lead U.S. online video market
- U.S. viewers watched an average of 3 hours of online video in July
- YouTube remains the top online source for video viewing
- YouTube attracts 100 million US online video viewers in October; Hulu inches higher in market share
- YouTube gets 5 billion online views from US alone
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