A study by Media-Screen has found that only 5% of people with broadband connections in the United States, approximately five million people, use the mobile Internet, despite 60% of them having a mobile internet device.
The report also found that mobile internet remains unpopular due to cost and connectivity issues including coverage.
Worse still, if you’re running a Web 2.0 company aimed at mobile users, the report found that those using mobile internet perform an average of 3.3 online activities on their mobile device per session, compared to 13.4 activities on regular computers..essentially those using mobile internet don’t actually do a lot with it.
Full details from the study can be found here.
(via Center for Media Research email)