Only 5 million US citizens use mobile internet: study
A study by Media-Screen has found that only 5% of people with broadband connections in the United States, approximately five million people, use the mobile Internet, despite 60% of them having a mobile internet device.
The report also found that mobile internet remains unpopular due to cost and connectivity issues including coverage.
Worse still, if you’re running a Web 2.0 company aimed at mobile users, the report found that those using mobile internet perform an average of 3.3 online activities on their mobile device per session, compared to 13.4 activities on regular computers..essentially those using mobile internet don’t actually do a lot with it.
Full details from the study can be found here.
(via Center for Media Research email)
Related posts:
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- Mobile Internet and video users now spend 30% more time with all media than general population
- 58 million U.S. mobile subscribers have seen advertising over their phones
- Study: Internet sex offender stereotype very inaccurate
- TV, Internet and Mobile usage in U.S. keeps upswing– Nielsen
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By 5 million Americans on the mobile internet… at Kuzushi on March 31, 2007 11:11 pm
that’s quite small as compare with the economic power of amercia. since in china, the china mobile phone online users are up to 16 million frequent users who use WAP online. and such amount of the users are kept of increasing due to the gprs is redu ced the price a lot with only USD0.16 for unlimited bandwidth and time of online via mobile phone. for the mobile phone web2.0, china is even more aggressive, since most of the text contents or the marcomedia contents are for free to download, the mobile phone operator do not care for it, they make the main revenue from the ARPU of the very large online user community.
By henry on September 8, 2008 5:17 am