Jeremy Gilley, British filmmaker and founder of Peace One Day, today officially launches the world’s first “digiwristband” to unite and inspire other individuals across the globe to make a commitment for Peace Day on 21 September 2007.

The Peace One Day “digiwristband” represents a digital evolution of the rubber wristband phenomenon spearheaded by Lance Armstrong. This gives digitally connected global community an environmentally-friendly way to express and share their commitment to peace through their websites, blogs, email signatures, MySpace or Facebook profiles and screen savers, creating the planet’s largest ever peace community in support of Peace Day 21 September.

People can create their own “digiwristband”, make their personal pledge towards peace and become a peacemaker by visiting the site. All peacemakers will receive access to exclusive digital content, streamed in partnership with Brightcove, a leading Internet TV service provider.

Peace One Day began as a film project founded by British filmmaker Jeremy Gilley in 1999 to establish the first ever-annual day of global ceasefire and non-violence. In 2001 it was unanimously adopted by UN member states and celebrated 21st of September annually as Peace Day.

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