Penthouse acquires Adult FriendFinder for $500 million
Penthouse Media Group Inc. has acquired social networking company Various, Inc. and its subsidiaries for $500 million in cash and securities. With $340 million in projected combined 2007 revenues, this acquisition makes Penthouse the largest adult entertainment company in the world.
Various has an extensive affiliate network, as well as a rapidly growing member base of more than 260 million consumers and a total paid subscriber list in excess of 1.2 million. Various operates more than 25 online communities including adultfriendfinder.com, which is a top 50 web site nationwide. Adultfriendfinder.com is one of the most highly trafficked web sites in the world with more than 18 million members.
The transaction is the latest step in Penthouse’s expansion march, having previously acquired Danni.com and the Jill Kelly Productions library.
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By gogo on January 24, 2008 5:29 am
I think Penthouse have got a real deal. 500 million dollars seems very cheap
By neil sullivan on October 28, 2008 7:29 am