In a major expansion of functionality, Plaxo today introduced “dynamic profiles” to Pulse, its next-generation open social network. The new feature dramatically expands the flexibility and functionality of social network profiles. Pulse users can now create distinct professional and personal profiles, with different photos, contact info, content, and privacy settings for each. Users can also now identify their current and previous employers and the schools they attended, making it easier to use Pulse to re-connect with lost contacts. The new dynamic profiles feature also allows users to embed any of a large and rapidly growing number of applications written to Google’s new OpenSocial APIs.

Today’s announcement can be seen in the context of Plaxo’s broader strategy in support of the open social web, and follows several related moves, including: implementing and endorsing important open standards; open source release of its Online Identity Consolidator code; co-authoring and supporting the “Bill of Rights for Users of the Social Web”; and offering various new ways for users to export their personal info and content from Pulse, including RSS and via a recently-launched Lifestreaming Widget.

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1. Plaxo joins social network scene
2. Plaxo embraces OpenID, hCard and hCal formats
3. Plaxo helps open up social graph
4. Plaxo introduces Plaxo 3.0
5. Is Plaxo for sale?

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