PlaySpan Secures $6.5 million funding for in-game commerce network
PlaySpan Inc., the first publisher-sponsored in-game-commerce network, announced that it has secured $6.5 million in Series A funding. New York based Easton Capital led the funding round, along with Silicon Valley based Menlo Ventures, South Korea based STIC International and Hong Kong based Novel TMT Ventures.
The announcement solidifies PlaySpan’s position in the online game and media sectors and enables the company to strengthen its position in the rapidly growing virtual goods market. In-game commerce has surpassed the $2 billion mark this year and continues its rapid growth as more publishers adopt micro-transaction based revenue models.
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