Podcast Advertising To Increase 4x Between Now and 2010
Online advertisers and marketers are paying serious attention to this new ‘anywhere, anytime’ channel. eMarketer projects that spending on podcast advertising will reach $80 million this year and $300 million by 2010.
Internet researcher eMarketer forecasts that the total US audience for podcasts could reach 25 million by 2008, and perhaps 50 million by 2010. These numbers don’t really mean anything other than you really should have a podcast to accompany your blog folks. Do it now. Develop your listenerships today.
Related posts:
- Podcast.com debuts Flipping Channels monthly podcast
- Podcast.com launches corporate podcast channels
- ICE.com partners with Personal Life Media for podcast advertising program
- How To Avoid Podcast Burnout
- What They Play launches podcast with focus on parenting, family and video games
[...] I’m not talking about just content here, I’m talking about sitting in front of your Net connected TV and saying "I wonder what’s on PodTech tonight?" instead of "What’s on NBC/ABC/CBS/Fox…". 9:01AM links back to an eMarketer article about the rise of podcast advertising over the next few years, Marc talks about vlogging for a cause, though the title was the inspiration for this post. Together these got me thinking and then other pieces started to fall into place. [...]
By PodTech.net: Blog » Blog Archive » The Internet as the new TV and Radio station for the world on January 4, 2007 12:26 am
[...] One thing we are dedicated to at Off Madison Ave is making sure our clients are at the forefront – be it through online press releases, Wikipedia listings, opt-in e-mail campaigns or podcasts, our number one priority is finding out what will best serve our clients, and discharging those strategies effectively. [...]
By Off Madison Ave: Phoenix Advertising Agency, Arizona Public Relations Firms on January 4, 2007 7:45 am
“Podcasting”, much like this post being almost a year old, seems to be becoming a little stagnant and I’m starting to doubt the lofty expectations in this posting.
By E.B. Lane - Advertising Agency and Public Relations Firm on December 17, 2007 4:36 pm