Quantcast, the first open Internet ratings site that enables web publishers and advertisers to easily understand demographic trends online, has added video and widget measurement capabilities to its free service. The enhanced tracking and reporting service, available now as an open beta program, is offered free of charge to web publishers and online services of all kinds.
   


Quantcast’s new capabilities can report on all Flash-based media, including videos and online games as well as both web-based and downloaded desktop widgets. The service enables publishers to measure the usage of videos and widgets on their web sites, as well as the proliferation of their videos and widgets Web-wide.

“Daily usage of online video grew by 56 percent over the past year, and the online video advertising spend is expected to reach $4.3 billion in 2011,” said Konrad Feldman, co-founder and CEO, Quantcast Corporation. “Given the parallel explosion in widget use, the mandate is clear. If they want to attract more advertising dollars, publishers must measure and understand their video and widget audiences. We look forward to providing them with the accurate, third-party metrics and the easy-to-use graphical reports they need.”

MetaCafe, Mochi Media, PictureTrail, RockYou and Slide are among the early beta program participants working with Quantcast’s enhanced measurement capabilities.

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