Razz, Inc. announced its official launch as content service provider of next-generation audio entertainment for mobile content and social network users.

Razz enables users to enrich their voice communications using premium or user-generated audio content. Via its proprietary technologies, Razz allows users to interject their favorite sound clips including music, movie lines, comedians, and celebrity quips into live phone calls or onto personal web pages. Whether it’s conversations, voicemail messages, outgoing greetings or enhancing web pages, Razz’s products add a new level of personality and interactivity to social communications.

“In conjunction with our aggressive product development and client service strategies, we are now pursuing our own direct to consumer efforts,” said Jeff Malkin, CEO of Razz, Inc. “And, as we enter our fifth year of operations, we’re also re-branding the company to reflect our singular focus of providing next-generation audio entertainment to the mobile/social networking crowd. Everyone should and will be Razzed… we look forward to becoming a household name.”

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