RealSelf.com recently announced the public launch of the first consumer website dedicated to consumer reviews and expert opinions regarding anti-aging products, treatments, and lifestyle choices.

On this new online community, consumers engage in an open and honest conversation about important decisions that affect the way
they look and feel. The mission of RealSelf.com is to provide a trustworthy resource for consumers as they investigate these products and services.

Over the next year, 48 million consumers in the United States alone intend to purchase an anti-aging product, according to Focalyst. More broadly, consumer interest in anti-aging products extends deeply into the nutrition, hair care, fitness and cosmetics industries.

Since consumers are confronted with a vast range of choices and exaggerated product claims, RealSelf.com president and founder Tom Seery said this site “helps consumers navigate the anti-aging and personal beauty marketplace by providing access to real-life consumer reviews and answers to important questions from a range of industry experts.”

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