Ribbit, Silicon Valley’s first phone company and a new platform for developing Web-based voice applications, has formally launched today.

Combining the power of Web-based VoIP and open development platforms, the company boasts its superiority among other companies in the market.

“The world doesn’t need another phone company,” said Ribbit cofounder and CEO Ted Griggs. “What it needs is a new kind of phone company, one that liberates voice from its current confines — devices, plans, and business models — and more readily integrates into the workflow of our professional and personal lives.”

Ribbit SmartSwitch is the core technology behind this startup company. It is a sophisticated multi-protocol soft-switch that bridges the worlds of traditional telephony with next generation networks and protocols.

It works well from any location with an Internet connection and with any Flash-enabled browser. Compared to existing VoIP operators, users can receive and place calls without downloading any soft-phone application.

Ribbit supports other Web-based services including Skype, Google Talk, and MSN. It can even transcribe voicemail to text messages similar to what other paid services like SpinVox and Simulscribe do.

Via NewsFactor

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