ROO Group announced the completion of its acquisition of strategic P2P assets of Wurld Media, a peer-to- peer distribution company. The total purchase price of the transaction was $4.3 million, consisting of $3.2 million in cash and the issuance of approximately 655,500 shares of ROO common stock.

Upon the closing, ROO is focused on directly integrating the P2P solution into the company’s proprietary ROO VX platform. The resulting offering will be a hybrid streaming P2P platform that will provide enterprise businesses with a stronger, more robust solution for the delivery of online video and targeted advertising solutions. Management believes this innovative platform will improve the competitive position of ROO and its customers by delivering content, including long-form content such as movies and TV shows – in a fast, reliable and cost effective manner.

The addition of P2P technology primes ROO to deliver cost effective, high quality video and digital media to the computer as well as respond to market trends and emerging devices, such as IPTV.

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