ROO Group announced that it has forged a content partnership with GeoBeats, Inc., a video travel guide for international destinations. With a third of consumers researching and planning travel online this year, the partnership significantly strengthens ROO’s position in the fast-growing, $79 billion online travel industry by expanding its travel channel with compelling international programming.

GeoBeats works with local filmmakers from around the globe to develop short films on a broad array of popular and off-the-beaten-track international destinations. The films provide the expert insight that only locals can offer travelers along with beneath-the-surface glimpses of hundreds of fascinating destinations. The GeoBeats model is a unique combination of professionally generated content and citizen journalism that enriches the travel experience for prospective and veteran travelers alike. With a library of over 500 guides produced for more than 30 destinations, GeoBeats continually provides additions and updates to videos as destinations are revisited.

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