Rumors of the death of newspapers are greatly exaggerated
Robert Scoble believes that newspapers are dead, and he’s right, if you make the assumption that all newspapers are printed in California and the only readers on the planet also reside in that very same state.
Rumors of the death of newspapers are greatly exaggerated, because it might surprise some people living in California to know that not only are they not living at the center of the universe, the rest of the world isn’t like California either.
Now I’m not saying that living in California is a bad thing or a good thing, there are solid arguments on both sides, however newspapers exist throughout the world, and the market conditions in California are very, very different than most of the planet.
Matthew Ingram correctly points out that news is not dead. Is the traditional newspaper model though in trouble? Ingram points out it is, but facing a market correction bought upon by competition from the internet doesn’t kill an entire industry. Sure, we are going to see newspapers shut down (indeed we already have), we are going to see continued declines in newspaper circulation, but are we going to see the death of newspapers? Not in the next 20 years, and then probably not for another 50 years after that, if at all in my life time.
For newspapers to die you must presume given the still existing desire for news that there must be a ubiquitous, easily accessible alternative available at all times. Here’s the thing. There isn’t. Sure, San Francisco is getting a city wide wireless network thanks to the very generous and benign (lol) folks at Google. 1 city on the entire planet may have in the coming years free WiFi everywhere. 1 city. In Australia it’s next to near impossible to get free WiFi anywhere, and alternatives such as EvDo and 3G tend to be expensive and not widely used for internet access…and that’s presuming you can always get coverage. I think I read somewhere a couple of years ago that GSM phone coverage was extended to the Sydney Underground (Cityrail) train network, but that’s some 15+ years since the introduction of mobile phone coverage to the city. No idea whether they get 3G of 2.5GSM GPRS or similar coverage. But that also presumes that this coverage would be used for obtaining news. Admittedly, it’s been over 10 years since I was a commuter, but the trains in Sydney were always full of people reading newspapers, and that’s back in the day before the City had free commuter newspapers. I’m betting that a packed train carriage in Sydney would still be full of newspaper readers, as indeed the NJ Transit, NY Subway and Toronto trains were when I was in North America last year.
The only way newspapers will die is when internet access is universal, and mostly free, and when everyone has the means to access the internet at all times. We are a long way away from ever reaching that point. The internet is eroding circulation amongst newspapers world wide, and yet we have no viable 24/7/365 anywhere alternative to print. If a country like Australia lags behind the US in terms of free WiFi access, there is a pile of nations behind Australia on that list that are even further behind.
One last note of the news marketplace. Some markets will be more resilient than others to the onslaught of competition from the internet. Australia has already seen massive market consolidation in the 1980-1990s where as, for example there is only one State based Daily where I live now. Cities such as Sydney have 2 local (state based) daily papers, and a couple of freebies for a population in excess of 5 million. When I was growing up the number was in excess of 4. Markets, and nations with many newspapers servicing a smaller number of people will see long standing titles disappear, but this is a notion of marketplace correction rather than death of an entire industry because competition from the internet may reduce the pool of readership, but it does not eliminate it, those left standing, who are smart enough to adapt their product to appeal to the broadest base of people will have a long future ahead of them.