Joost will serve the rapidly growing market for Bollywood movies and music by providing programming from Saavn’s vast library on the platform. With the Saavn content being available on Joost, music fans can enjoy Bollywood music on their own schedules and watch rare music videos in their entirety.
“The user experience with Joost is far more advanced than with any other company in its arena. Their approach to video distribution takes full advantage of the nature of the Internet and also provides a secure environment for professionally produced content. This is just the beginning – Bollywood fans around the world will be taking many work breaks once they see how easy and fun this new service is,” said Vin Bhat, co-founder and General Manager of Saavn.