Scripps chooses KickApps to power DIYnetwork.com
Scripps Networks Interactive announced a strategic partnership with KickApps Corporation to deploy its social media and community-building applications at DIYnetwork.com. In an area called “My Projects,” visitors can now post videos and pictures of their own home improvement work and swap stories and tips through blogs and message boards. Designed to seamlessly integrate with the site’s existing look and feel, “My Projects” is part of Scripps Networks Interactive’s continuing push to integrate community-building features into all their Web properties.
“Scripps understands that the Web is shifting away from static destination sites to ‘open portals,’ on which user-generated and editorial content coexist to create dynamic, participatory experiences,” said Alex Blum, CEO of KickApps. “Through this project, we provide the framework for Scripps to engage and grow their audience at their existing site and in the context of the DIY Network brand.”
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[...] Source:901am Scripps Networks Interactive announced a strategic partnership with KickApps Corporation to deploy its social media and community-building applications at DIYnetwork.com. In an area called “My Projects,” visitors can now post videos and pictures of their own home improvement work and swap stories and tips through blogs and message boards. Designed to seamlessly integrate with the […] Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages. [...]
By Scripps chooses KickApps to power DIYnetwork.com »Technology News | Venture Capital, Startups, Silicon Valley, Web 2.0 Tech on June 12, 2007 4:41 pm