Comments on: Selling your site: what is it worth? http://www.901am.com/2007/selling-your-site-what-is-it-worth.html New Media News Every Morning Fri, 20 Nov 2009 15:44:40 -0800 http://wordpress.org/?v=2.8.6 hourly 1 By: Blog zu verkaufen? | nanoblogs[.de] http://www.901am.com/2007/selling-your-site-what-is-it-worth.html/comment-page-1#comment-1394 Blog zu verkaufen? | nanoblogs[.de] Mon, 05 Mar 2007 12:11:40 +0000 http://www.actionwebtools.com/~nine01am/?p=929#comment-1394 [...] zu verkaufen, sollte sich einmal die ausführlichen Artikel von Lorelle bei The Blog Herald und Duncan Riley bei 901.am zu Gemüte [...] [...] zu verkaufen, sollte sich einmal die ausführlichen Artikel von Lorelle bei The Blog Herald und Duncan Riley bei 901.am zu Gemüte [...]

]]> By: Duncan Riley http://www.901am.com/2007/selling-your-site-what-is-it-worth.html/comment-page-1#comment-1393 Duncan Riley Wed, 14 Feb 2007 05:15:59 +0000 http://www.actionwebtools.com/~nine01am/?p=929#comment-1393 Lorelle, Blogs that are personality based such as personal blogs, or even some other blogs that had a following for the writer as opposed to the site itself, really throw a spanner in works because the transferability of the site is questionable, sure it might be doing X traffic and Y revenue now but will it still work with a new writer? The sites I've seen come up like this tend to just fall back into the general revenue equation at 10-12x, sometimes less, the problem of course is that on occasion they are exceptionally good sites that deserve more, but if the buyer can't transfer the good will to a new writer, they aren't going to pay a premium. On your point about revenue potential, I totally agree, but more from the buyers perspective, if buyers can see the potential of greater revenue (for what ever reason) you're going to get more interest, and potentially a higher price. But from a sellers point as well it's important not to overprice the site, after all if it has better revenue opportunities why not hold on to it and implement it yourself, and that's what buyers are going to ask if and when you market the sale in that way. I've given advice to people before on forums, particularly when they are chasing insane amounts of money based on "potential future revenue" as opposed to current revenue: hold onto the site. So it's made $3 today, your monthly total is still $8, if you can sell that site with a proven revenue of $3 / day or higher over a month or two, you're going to get more for it :-) Lorelle,
Blogs that are personality based such as personal blogs, or even some other blogs that had a following for the writer as opposed to the site itself, really throw a spanner in works because the transferability of the site is questionable, sure it might be doing X traffic and Y revenue now but will it still work with a new writer? The sites I’ve seen come up like this tend to just fall back into the general revenue equation at 10-12x, sometimes less, the problem of course is that on occasion they are exceptionally good sites that deserve more, but if the buyer can’t transfer the good will to a new writer, they aren’t going to pay a premium.

On your point about revenue potential, I totally agree, but more from the buyers perspective, if buyers can see the potential of greater revenue (for what ever reason) you’re going to get more interest, and potentially a higher price. But from a sellers point as well it’s important not to overprice the site, after all if it has better revenue opportunities why not hold on to it and implement it yourself, and that’s what buyers are going to ask if and when you market the sale in that way. I’ve given advice to people before on forums, particularly when they are chasing insane amounts of money based on “potential future revenue” as opposed to current revenue: hold onto the site. So it’s made $3 today, your monthly total is still $8, if you can sell that site with a proven revenue of $3 / day or higher over a month or two, you’re going to get more for it :-)

]]> By: Lorelle http://www.901am.com/2007/selling-your-site-what-is-it-worth.html/comment-page-1#comment-1392 Lorelle Wed, 14 Feb 2007 04:53:53 +0000 http://www.actionwebtools.com/~nine01am/?p=929#comment-1392 Thanks for the recommendation. You're smack on right about the issue of revenue being important. Though I did find from my research a really interesting factor and that is the <em>revenue potential</em>. It seems that is isn't always about how much the blog/site has made in the past but what is could make if the right folks were sailing the ship. A lot of bloggers do what they can to make money, but they often miss a lot of good income opportunities because they are too busy with the blogging and not the business side of things. Business folks are and their eyes see dollar signs often over looked. In the discussion on the article, another interesting point came up and that is the difference between selling a blog that's a success due to personality and selling a successful blog. How would you value those two issues? Thanks for the recommendation. You’re smack on right about the issue of revenue being important. Though I did find from my research a really interesting factor and that is the revenue potential.

It seems that is isn’t always about how much the blog/site has made in the past but what is could make if the right folks were sailing the ship.

A lot of bloggers do what they can to make money, but they often miss a lot of good income opportunities because they are too busy with the blogging and not the business side of things. Business folks are and their eyes see dollar signs often over looked.

In the discussion on the article, another interesting point came up and that is the difference between selling a blog that’s a success due to personality and selling a successful blog. How would you value those two issues?

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