SendMe, Inc., provider of direct-to-consumer mobile entertainment, launched a major upgrade to SendMeMobile.com, along with a series of new content initiatives and partners. The upgrade features content from 20 new partners, including a deal to distribute Sony Pictures Television’s entire mobile catalog of games, ringtones and wallpapers from top feature films and television shows, a Mobile Games Channel and a vast new catalog of ringtones and wallpapers. The new site will feature mobile games from top publishers and developers, including Hands-On Mobile(TM), I-play and GOSUB 60, among others.

Through Sony Pictures Television, Send MeMobile members can now enjoy access to ringtones, wallpapers and games from the SPHE catalog, including feature films like the Casino Royale and Spider-Man 3, plus classics such as James Bond 007; top game shows including Wheel of Fortune and JEOPARDY!; and retro TV hits like The Jeffersons and What’s Happening.

“This industry is experiencing a period of unprecedented change, with only a handful of companies like ours being able to establish relationships with top tier content providers,” said Russell Klein, co-founder and CEO of SendMe. “Our mission is to provide the broadest and deepest catalog of mobile content in the industry. While consumers have an insatiable appetite for hot new studio content, we will also meet the increasing demand for niche and more personalized content through current and relevant
partnerships.”

Related posts:

1. SendMe Mobile selects Vantrix’s store optimizer platform
2. SendMe teams up with IODA for indie music to mobile delivery
3. SendMe acquires mbuzzy
4. Dada Entertainment offers DRM-free MP3s
5. Thumbplay to provide premium mobile content for MSN Mobile