Shutterfly, Inc., a web-based social expression and personal publishing service, announced the acquisition of Make It About Me!, a publishing company that produces customized children’s books including My Adventure on Sesame Street and My Amazing Alphabet Adventures. Financial terms of the acquisition were not disclosed.

Now available on Shutterfly, these new adventure books enable children to “star” in their own stories by integrating the child’s picture into the book’s illustrations and storyline. The books only require a single photo; within minutes, parents can create an engaging, personalized and professionally-bound hardcover book to share with their children.

“This acquisition increases Shutterfly’s market leadership in the rapidly-expanding category of personalized storybooks and photo books,” said Jeffrey Housenbold, President and Chief Executive Officer of Shutterfly. “We’re very pleased to offer parents compelling, personalized stories that feature their child together with beloved characters, such as their friends on Sesame Street, and others.”

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