Social Media Portal (SMP), a new social media resource that encompasses the role of social networks, user generated content (UGC), blogs, podcasts, search engines and other technology like instant messenger, is to be released at ad:tech London, 26-27 September 2007.

As a place where brands, agencies and consumers can come together, users can search by age groups and content, look for advertising hot spots, see the relationships between sites, and plan social media campaigns.

“SMP demonstrates how social networks aren’t the new kid on the block, and in fact has been a part of our culture a lot longer than is thought. It highlights the relationships between organisations, business and people within the Landscape and how they intertwine and connect with each other using social media,” said Tim Gibbon, director of the UK-based media consultancy that created SMP, Elemental.

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