Soma Management LLC, a digital media and entertainment company that focuses on original lifestyle content for young girls and women, announced the launch of Somagirls.tv. Somagirls.tv offers young women of diverse backgrounds and interests a variety of online media offerings, including branded video channels, covering topics such as health, beauty, travel, fashion, modeling, celebrity news and entertainment.

Through the use of interactive online video, somagirls.tv provides young women with a vehicle which encourages positive self-image and inspires them to live their dreams. “Our mission is to deliver a full and meaningful experience that enriches young women’s lives,” said E.C. Morgan, CEO and President, Soma Management. “Also, as consumers move from broad reaching destinations like MySpace, to more niche destinations, somagirls.tv gives advertisers and content providers the means to reach a specific demographic and directly appeal to their specific interest or lifestyle.”

International distribution partners include Mediazone, BitTorrent, Hutch Telecom, BT Vision, Oasys Mobile and Whyville. Other partners include Doubleclick and YuMe Corp, which allows advertising across somagirls.tv multiplatform content.

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