SpiralFrog launches free ad-supported music service
SpiralFrog, Inc., the free ad-supported web-based music experience, announced the launch of its digital music web site in North America. SpiralFrog is set to change the way people discover music by providing a robust mix of artist-related content, an active and engaging experience and a viable alternative to piracy.
SpiralFrog will allow music enthusiasts to feed their addiction to music discovery and music acquisition through free, legal and unlimited downloading. The site will allow anyone to access and download files from a library of more than 800,000 songs and 3,500 music videos, with new content being added every day. Music fans also will be able to view millions of artist bios, reviews, discography and album art, among other rich content features.
The user experience on the SpiralFrog Web site is designed to be intuitive and easy to use. Extensive search capabilities will allow users to search by artist and by genre, letting them easily find both new artists and the music they love. Users will have tools that allow them to share music discoveries and rich content with friends, and also get dynamic search results based on the preferences and activities of others.
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- SpiralFrog now the third largest legal music download site
- SpiralFrog signs licensing agreement with MPress Records
- SpiralFrog inks licensing agreement with deeep.net/Mtunes
- SpiralFrog inks licensing agreement with Sony/ATV Music Publishing
- Lala launches free music service less advertising
The user experience at SpiralFrog risks frustrating its users by dictating to them how they listen to tracks – they can’t be burned onto CD or played on ipods at SpiralFrog. Ease of use and enabling consumers to do what they want with music is the pay off to the adverts. Users are far more likely to be receptive towards the ads if they’re getting a DRM free MP3 file to keep.
At We7 we graft an ad onto the track for a short period of time, allowing music to be taken away, shared and played on any device at anytime. Which provides advertisers with the intimacy with consumers that they are desperate to achieve – and consumers with a free track to keep.
By StevePurdham on September 21, 2007 12:33 pm