Comments on: SpiralFrog launches free ad-supported music service http://www.901am.com/2007/spiralfrog-launches-free-ad-supported-music-service.html?utm_source=rss&utm_medium=rss&utm_campaign=spiralfrog-launches-free-ad-supported-music-service New Media News Every Morning Fri, 10 Feb 2012 01:12:38 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: StevePurdham http://www.901am.com/2007/spiralfrog-launches-free-ad-supported-music-service.html/comment-page-1#comment-9470 StevePurdham Fri, 21 Sep 2007 16:33:14 +0000 http://www.901am.com/2007/spiralfrog-launches-free-ad-supported-music-service.html#comment-9470 The user experience at SpiralFrog risks frustrating its users by dictating to them how they listen to tracks – they can’t be burned onto CD or played on ipods at SpiralFrog. Ease of use and enabling consumers to do what they want with music is the pay off to the adverts. Users are far more likely to be receptive towards the ads if they’re getting a DRM free MP3 file to keep. At We7 we graft an ad onto the track for a short period of time, allowing music to be taken away, shared and played on any device at anytime. Which provides advertisers with the intimacy with consumers that they are desperate to achieve – and consumers with a free track to keep. The user experience at SpiralFrog risks frustrating its users by dictating to them how they listen to tracks – they can’t be burned onto CD or played on ipods at SpiralFrog. Ease of use and enabling consumers to do what they want with music is the pay off to the adverts. Users are far more likely to be receptive towards the ads if they’re getting a DRM free MP3 file to keep.

At We7 we graft an ad onto the track for a short period of time, allowing music to be taken away, shared and played on any device at anytime. Which provides advertisers with the intimacy with consumers that they are desperate to achieve – and consumers with a free track to keep.

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