In the new study conducted by integrated online marketing company Oneupweb, eighty-one percent of Internet Retailer Magazine’s top 100 retailers’ websites are not fully utilizing search engine optimization and marketing — missing profitable opportunities and risking loss of market share.

Only 20% are well-optimized, 20% moderately optimized, 34% not nominally optimized, and 26% not optimized at all. Oneupweb analyzed each of the top 100 site’s meta tags, site architecture, keywords, content, and other tactics that could affect the sites’ ability to be spidered by search engines and positioned well on search engine results pages (SERPs).

“This study should encourage online retailers who are not in the top 100. There are a variety of strategic opportunities that can and should be implemented in order to compete successfully and consistently. Conversely, large, successful retailers can take heart as well; they can further solidify their positions and secure even greater market share by attending to their websites more carefully. Either way, there’s more work to be done for all online marketers,” said Oneupweb CEO Lisa Wehr.

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