Swiss paper publishes fake Gucci ad
The man, who claimed to represent the Italian fashion giant, called up the Swiss weekly SonntagsZeitung last week to book the expensive color spread in Sunday’s edition, a spokesman for the paper said.
Christoph Zimmer told The Associated Press on Tuesday that the man asked for the 60,000-Swiss-franc (about $50,000) bill to be sent to Gucci.
It gets worse though.
Zimmer said the paper fell for the scam because the call arrived too late for the advertising department to check whether it was genuine.
Right. Perhaps you should look over your routines?
Have anyone seen this ad? It certainly should be somewhere online. Link us up if you have!
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Here is a link to the pic. http://adweek.blogs.com/photos/uncategorized/gucci.jpg
By AR on February 28, 2007 1:12 pm
Thanks AR!
I don’t know, plausible to fall for that one?
By Thord Daniel Hedengren on February 28, 2007 1:20 pm