T: The New York Times Style Magazine launched NYTimes.com/TMagazine, an online publication that reinvents the magazine in a digital format and also provides a daily presence on the web for T readers. The site will feature “The Moment,” a blog posting up-to-the-minute fashion and style news and discoveries by T editors and prominent outside contributors. The highly anticipated luxury site brings the visually rich content of T magazine to a larger, global audience. The quality journalism of T’s articles and photography will be coupled with Flash-based interactive content and original videos. The debut of the site coincides with the December launch of T Magazine in the International Herald Tribune.

The T: Magazine Web site was engineered by the New York-based agency createthe group, which was recently featured in an article in W magazine and is the leading agency behind sites for some of the world’s foremost luxury brands.

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