T: The New York Times Style Magazine launched NYTimes.com/TMagazine, an online publication that reinvents the magazine in a digital format and also provides a daily presence on the web for T readers. The site will feature â€œThe Moment,â€ a blog posting up-to-the-minute fashion and style news and discoveries by T editors and prominent outside contributors. The highly anticipated luxury site brings the visually rich content of T magazine to a larger, global audience. The quality journalism of Tâ€™s articles and photography will be coupled with Flash-based interactive content and original videos. The debut of the site coincides with the December launch of T Magazine in the International Herald Tribune.
The T: Magazine Web site was engineered by the New York-based agency createthe group, which was recently featured in an article in W magazine and is the leading agency behind sites for some of the worldâ€™s foremost luxury brands.