Retail store Target adds a new dimension to fashion with the Target Model-less Fashion Show, transforming Grand Central Terminal’s Vanderbilt Hall into the site of the world’s first virtual fashion show.

State-of-the-art technology will produce High Definition holograms allowing Target clothes to strut down a virtual runway – models not included. Audiences can expect a theatrical show in which Target clothes and accessories are the stars and the laws of physics no longer apply.

Powered by hologram innovator Musion Systems Limited, the presentation will employ an illusionary technique that uses Eyeliner foil to give two dimensional images the illusion of depth. The installations are recorded, played back and projected in true High Definition giving the holograms unprecedented quality and clarity.

The show will take place on Tuesday, November 6, and Wednesday, November 7, in Vanderbilt Hall at Grand Central Terminal.

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