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Technorati prepares Digg clone, WTF?

technorati Technorati prepares Digg clone, WTF?It appears that Technorati is getting ready to launch a Digg clone called WTF. Steve Rubel has screenshots, and tells us that WTF stands for Where’s The Fire, which I sincerely hope (but doubt) is a project name.

Apparently the WTF service was available for a short period of time yesterday, but displays a 404 now. Exciting!

So why? I don’t know. Why would a link tracking service like Technorati want to add direct user integration like this, and how will it complement the links from blogs on various stories? Time will tell, I guess, to say it’s a bit sketchy at the moment is a gross understatement.


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5 people thinks stuff!

  1. WTF screams marketing ploy.

    Why not go all the way and call it what it is? It’s like trying to make people think of something else when they hear “P, B, & J.”

    Am I the only one who thinks this is semi lame?

    By Chris P. on January 31, 2007 6:40 am

  2. Yeah I really wish they would get their core service fixed before trying to do something new.

    By David Krug on January 31, 2007 8:10 am

  3. [...] some people, I’m totally okay with the name (which apparently stands for “Where’s The [...]

    By Technorati foot-shooting again: WTF? » Mathew Ingram: on January 31, 2007 9:03 am

  4. Perhaps this is why when I tried to visit Technorati last night the site wasn’t loading and was giving me an error instead.

    By Kris Karkoski on January 31, 2007 9:14 am

  5. And the site is dead already. Wow, didn’t know Digg had Ninjas.

    By muhammad saleem on January 31, 2007 11:42 am

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