The AOL-TradeDoubler deal is off
As I predicted yesterday, the deal between AOL and affiliate network TradeDoubler fell through. AOL have not raised its bid, and withdrew the neglected one of course.
The TradeDoubler stock holders wanted more per share than the 215 SEK (just over $30) offered.
“We made a full and fair offer, and we always said we didn’t plan to raise it,” an AOL spokesman said. “Our Advertising.com business in Europe is growing rapidly, and this will not affect our plans to aggressively expand it.”
TradeDoubler is a big player European player in the affiliate market so AOL is in for quite a fight with Advertising.com, even though they are somewhat targeting different niches for now.
Related posts:
- AOL wants to buy TradeDoubler, 10% owners says no
- AOL won’t give up, extends $900m bid on TradeDoubler
- The TradeDoubler-AOL deal likely to fall through
- Sony planning to start movie download service
What do you think?