The Entertainment Consumers Association (ECA), the non-profit association which represents game enthusiasts, announced the launch of GameCulture. The site will be a destination for gamers, mass media outlets and entertainment consumers of all sorts to visit and experience a unique editorial voice that will provide a sense of how videogames, game technology, and game culture are changing the world around us. GameCulture was designed and will be managed by veteran journalist Aaron Ruby, co-author of “Smartbomb,” a 2005 New York Times Editor’s Pick about game culture.

The site currently features daily headlines, webcomics and video from leading outlets, as well as original content. Additionally the publication will provide resources for those interested in game-related issues, including links to the ECA’s own site, career opportunities via GameJobs, and exclusive discounts on game-related merchandise and magazine subscriptions. GameCulture’s mission is to display and highlight the many ways in which gaming influences broader society and provides a glimpse into the future. The full site launch is planned for early 2008.

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