The New York Post partners with Roo for video offering
ROO Group has been selected by The New York Post to launch online video and video advertising on its website.
The ROO platform will allow The Post to create and showcase its own original content, providing another channel for popular Post personalities to reach new audiences or strengthen ties with existing ones.
The partnership deepens ROO’s ongoing relationship with News Corporation. ROO currently powers online global video content distribution and content syndication across many of News Corp’s premier properties including The Times of London, The Sun and The Australian, and has content syndication partnerships with FOX News Channel, Fox Affiliates and Sky News. Earlier this year News Corp signaled its long-term commitment to ROO by becoming a strategic investor in the company.
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