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The Top 5 Ways Smart People Use Twitter

twitter1 The Top 5 Ways Smart People Use TwitterTo be honest, my first impression of Twitter was that it was for folks who had way too much time on their hands who narcissistically wanted to broadcast every random thought that crossed their brains.

While this may be true in some instances, there are also some very smart, professional, forward thinking people whom I respect who are using Twitter intelligently.

Yep, you heard that right–I just used the words “intelligently” and “Twitter” in the same sentence. :)

Like cell phones, email, and blackberries, Twitter is a tool that can either add value to your working life or become the perfect interruption machine, depending on how well you use it.

To keep yourself from falling into the Twitter abyss, it might help to focus on these 5 smart uses of Twitter:

415228671 067cae2f50 m The Top 5 Ways Smart People Use Twitter
  She whispered into the wrong ears. 
  Originally uploaded by swirlingthoughts.

1. Marketing and Communication. The absolute tipping point for me taking the plunge into the Twitter pond was seeing that my friend Gavin Heaton, a very bright guy involved with the marketing/advertising world, was waxing poetic about the marketing and communications potential in Twitter.

I found this insight from Gavin in the comments of this post at The Viral Garden:

The way that you can use Twitter is what fascinates. If conversation is king then Twitter is great… watch the way David Armano uses it to instantly update his “followers” and move from conversation to action. The potential for brands is enormous.

As we continue to invest in the constantly-evolving story of our brands, then conversational enablers like Twitter will become integral. I don’t think Twitter is for everyone, but for a targeted niche (even a large one), it could be a knockout.

And from David Armano himself:

If you are interested about marketing, conversations and the ways which we communicate with each other (and how this is changing and evolving), you should at least investigate what the hoopla is all about. My recent experiences with Twitter tell me that the service is morphing due to how users want to use it. What was once initially designed to answer the question “what are you doing?”, has turned into a free-form communications service where people are having burts of shorthand conversations, sharing links and information in rapid-fire fashion…Personally, I think Twitter is a pretty powerful tool for anything involving promotions, events and communities.

While not many of us are marketing masterminds like these two fellas, those of us who are online entrepreneurs should always be on the lookout for new ways that we can market our businesses and create a dialogue with our target market.

I haven’t completely wrapped my brain around the marketing potential of Twitter for businesses, but my ears are perked to hear how folks in the marketing/branding sector of the blogosphere are using Twitter.

2. Microblogging. For a news blogger, the 140 character limit in Twitter can be extremely liberating. No need to labor over a post or look for the perfect image. It’s “just the facts ma’am”, and although Twitter will never replace blogging, sometimes the bare basic facts are all we need.

Folks using Twitter as a scaled down blogging platform where they provide a link to a hot fresh news item and include a few words of opinion are being very helpful at providing info and story leads and saving us time.

It’s much easier for me to get ideas for story posts by looking at a microblogger’s Twitter feed than by trudging into my Bloglines account. Good-bye RSS feed reader! (If you’d like to see what microblogging looks like, check out Techmeme’s Twitter feed.)

The extra cool thing is if you subscribe to the feed of someone who is microblogging news and you put the Twitter Timeline in the sidebar of your blog, you and all the visitors to your blog can see the steady stream of fresh news items.

12062951 885f32635f m The Top 5 Ways Smart People Use Twitter
  Grillin Up Some Ribs 
  Originally uploaded by bintibee.

3. Business Networking. Twitter is a social software, so it’s super easy to meet new people and bring people together. Over the course of my first Twitter outing, I was able to easily, casually introduce two friends of mine via a light hearted Twitter session. I had actually wanted them to meet each other because I thought they could possibly do a joint venture together, but I didn’t want their first meeting to be “business-y”.

Could this initial meeting have been done via IM or phone? Yeah, sure, but not in such an informal way. The strength of Twitter in networking is that it’s like meeting someone at a backyard barbeque, as opposed to a formal business meeting or networking luncheon. The informality is a great ice breaker, and it encourages folks to let their guard down a little.

I feel like two folks who meet via Twitter (or a backyard barbeque) will be able to get comfortable with each other more quickly than if they met in a more business-y setting.

4. Breaking news & getting scoops. The first time I heard of this happening was when Duncan Riley observed that the story about ScribeFire signing Chris Finke was broken exclusively on Nick Wilson’s Twitter account.

It’s actually not that surprising that some tech news is being broken via Twitter. Twitter is informal chatting with friends, and it’s only natural that if you’ve just brokered a blog sale or you’ve just added a new member to your team that you’ll share the news with your friends.

The interesting thing about Twitter is that it feels like an intimate IM session, but it’s actually not private at all. People let their guard down on Twitter, and if you’re in the tech news reporting field you might get some juicy leads via Twitter.

The kind of news that’s likely to be broken via Twitter is tech news, and in order to scoop it you need to be Twitter watching the movers and shakers in the tech world. (In order to Twitter watch someone, just add them to your “friends” list.)

5. Streamlining your electronic inboxes. When you start using Twitter, you’ll probably find yourself using IM, social bookmarking, RSS readers and email less.

Aside from the public chat feature Twitter has, it also has a private direct messaging feature, so you could use that if you had a private message to send. You could also use Twitter direct messaging instead of email, which I’ve noticed some of my colleagues doing.

By using Twitter you may actually be able scale back on the influx of incoming information and electronic devices you use, which is something we can all appreciate.

As for those people who have been completely turned off to Twitter because of some of the more frivilous, immature uses of this global communication tool–I hear ya!

There’s only one way to deal with those annoying folks: Ignore them.

Instead, imitate the people who are using Twitter intelligently.

If you do, you just might find a new way of connecting with your target niche, scoop a story before your competitors, meet a future business partner, or streamline your arsenal of electronic communication tools.

If you’re still not convinced of the merits of Twitter, that’s fine.

Twitter is not for everyone, but if you’re the slightest bit intrigued as to why smart folks are singing the praises of Twitter, the only way you’ll ever satisfy your curiousity is to try it out for yourself.

 

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72 people thinks stuff!

  1. You forgot perhaps the most useful one:

    6. Cracking one-liner gags to your friends.

    By Paul Montgomery on March 20, 2007 5:08 am

  2. Great post, Sharon! I also like the fact that Twitter is a conversation enabler … just consider how much business relies on the ongoing story/relationship between a business and its customers — then finding a way to open up and strengthen this conversational channel has got to be gold.

    By Gavin Heaton on March 20, 2007 5:26 am

  3. Yes, Gavin–I’m learning that with marketing the key is the conversation. It’s the same for folks who are selling products on their blogs–there needs to be more dialogue before a customer is called to action.

    I’m glad that you and other folks in Marketing are open minded enough to see communications potential in unusual places, like Twitter. :-)

    By Sharon Sarmiento on March 21, 2007 10:22 am

  4. [...] Sarah Sarmiento of 901am lists “Top 5 Ways Smart People are Using Twitter” which include branding, improved communications, networking, and more. [...]

    By Integrating Twitter Into Your WordPress Blog « Lorelle on WordPress on March 22, 2007 8:36 am

  5. [...] gördüğüm kadarıyla twitter furyası almış başını gidiyor. Bir çok yerde bahsediliyor ve tartışılıyor. Twitter üzerindeki faaliyetlerinizi wordpress günlüğünüzde görebilmek için Alexking.Org [...]

    By Twitter ve Wordpress · Mürekkep - Ä°nternet YaÅŸam Rehberiniz on March 23, 2007 2:30 am

  6. [...] there is a good post out there on “intelligent” Twittering (which I still think is an [...]

    By 5 Intelligent Uses of Twitter « VCMike’s Blog on March 23, 2007 8:22 am

  7. [...] am listar 5 smarta saker med mikrobloggandet på [...]

    By Beta Alfa » Roy, Ray, spÃ¥r, guldspade, betong, o-rolig o sÃ¥n’t on March 24, 2007 7:06 pm

  8. There’s a quick list of how photographers can use Twitter at http://blogs.photopreneur.com/what-can-twitter-do-for-you/.

    By Dean on March 26, 2007 6:39 pm

  9. [...] The Top 5 Ways Smart People Use Twitter #4. Breaking news & getting scoops. People let their guard down on Twitter, and if you’re in the tech news reporting field you might get some juicy leads via Twitter. The kind of news that’s likely to be broken via Twitter is tech news, and in order to scoop it you need to be Twitter watching the movers and shakers in the tech world. (In order to Twitter watch someone, just add them to your “friends” list.) [...]

    By Andymatic » Blog Archive » 5 Ways to Use Twitter on March 29, 2007 7:26 pm

  10. [...] The Top 5 Ways Smart People Use Twitter #4. Breaking news & getting scoops. People let their guard down on Twitter, and if you’re in the tech news reporting field you might get some juicy leads via Twitter. The kind of news that’s likely to be broken via Twitter is tech news, and in order to scoop it you need to be Twitter watching the movers and shakers in the tech world. (In order to Twitter watch someone, just add them to your “friends” list.) Posted on Mar 29, 2007 under Twitter. Permalink · Print · Email Related entriesThe Wall Street Journal Says Hi [...]

    By 5 Ways to Use Twitter | Andy Wibbels on March 29, 2007 7:29 pm

  11. [...] is incredibly popular and many people are putting it to good use. On 901am, Sharon Sarmiento lists five ways smart people use Twitter, and over on lifehack.org, Chris Brogan lists another five ways to use Twitter for good. Whereas [...]

    By miLienzo.com » The true definition of Twitter on March 31, 2007 5:46 pm

  12. [...] The Top 5 Ways Smart People Use Twitter To be honest, my first impression of Twitter was that it was for folks who had way too much time on their hands who narcissistically wanted to broadcast every random thought that crossed their brains. [...]

    By Listerate » Blog Archive » The Top 5 Unconventionally Smart Uses of Twitter on April 2, 2007 9:37 am

  13. [...] Probablemente muchos de ustedes, amigos lectores, han enganchado con estas aplicaciones comunitarias. No lo tomen como una crítica, sino como un comentario de un outsider que mira estos sucesos con curiosidad. O que tal vez aún no lo entiende. [...]

    By el factor humano » Archivo » Quiero Privacidad. O Twiter, Plazes y las Aplicaciones Comunitarias on April 3, 2007 7:25 am

  14. [...] The Top 5 Ways Smart People Use Twitter (tags: twitter tips) [...]

    By links for 2007-04-05 « LamaZone on April 5, 2007 2:38 pm

  15. OK, so it’s rather more fun than smart, but there’s the concept of storytelling: The Saga of Kirk & FishDog

    By neil... on April 10, 2007 4:17 am

  16. Oops! Let me get that link right: The Saga of Kirk & Fishdog

    By neil... on April 10, 2007 4:18 am

  17. [...] 901am: mais cinco dicas para usar o serviço com produtividade. [...]

    By Twitter - sera que a moda pega por aqui? » Dia de Folga on April 11, 2007 12:08 pm

  18. Gavin & Sharon make a good point about foreplay.

    It sounds to me that an AI conversation bot is needed.

    Where was one when I was bar-hopping?

    Regards

    By David Goldstein on April 11, 2007 4:16 pm

  19. I Heart Twitter More and More Each Day…

    Yes folks, it’s another Twitter post. Jason Pontin made me do it. In an article in the Sunday NY Times Business Section, Pontin said that Twitter is basically a new digerati time waster, a geek toy, etc, etc. He says he’s skeptical that Twitter’ll …

    By B.L. Ochman's weblog - Internet and corporate blogging strategy, and online marketing trends, with news and commentary on April 23, 2007 4:49 pm

  20. [...] I Have No Mouth and I Must Scream, which isn’t relevant other than for me to suggest that Twitter and its alternatives will always find a following, even if we end up with a dozen of these tools. [...]

    By 901am » Meshly: More Twitter Alternatives on April 25, 2007 1:04 pm

  21. [...] The Top 5 Ways Smart People Use Twitter “To be honest, my first impression of Twitter was that it was for folks who had way too much time on their hands who narcissistically wanted to broadcast every random thought that crossed their brains. While this may be true in some instances, there are also some very smart, professional, forward thinking people whom I respect who are using Twitter intelligently. Yep, you heard that right–I just used the words “intelligently” and “Twitter” in the same sentence.” Sharon Sarmiento writes and continues with 5 ways to use Twitter intelligently. Personally I never used the service and have no intention to start. However, if you are using it or want to try it out then this suggests that it could actually be worthwhile and as she writes “the only way you’ll ever satisfy your curiousity is to try it out for yourself”. [...]

    By Group Writing, Workplace Conversations, Twitter, Contrast & the Perils of Problogging on May 8, 2007 3:04 pm

  22. [...] kind of an overtired/ADD/look at that puzzling trainwreck kind of a way, but that was about it. Now this blogger comes along and claims good uses by smart people for this thing. [...]

    By Smart people are using twitter? « Great Presentations Mean Business on May 17, 2007 10:21 am

  23. [...] The Top 5 Ways Smart People Use Twitter [...]

    By All Things :: Serious Uses of Twitter :: May :: 2007 on May 21, 2007 1:41 am

  24. [...] The Top 5 Ways Smart People Use Twitter [...]

    By Twitter Nedir, Ne Ä°ÅŸe Yarayabilir? on May 27, 2007 5:11 am

  25. [...] have found a few interesting articles here and here and have a few ideas of my own. It is incredibly easy for me to send twitter updates as it appears [...]

    By Machiavelli meets Mahatma » Blog Archive » Twittering away on May 27, 2007 6:08 am

  26. [...] explaining how you could be industry expert to how smart men use it. Someone swearing its death is around the corner (208 comments) and its just hyped up and other [...]

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  28. [...] waarbij dialoog en conversatie belangrijke middelen zijn. Hierover las ik een goede post van Sharon Sarmiento die een onderscheid maakt in intelligent gebruik en misbruik van Twitter. Overigens vergeet ze een [...]

    By » The Way It Thinks, Travels, Evolves and Relates on July 6, 2007 4:06 am

  29. I love Twitter for the interaction. It naturally leads to knowledge gained and it becomes an investment into future insight. There is a tremendous small biz community, video bloggers, and huge number of journalists.

    By Dan Mosqueda on July 15, 2007 1:23 am

  30. I used it for a fundraising campaign – and reached my goal in a week.
    http://beth.typepad.com/beths_blog/2007/08/twitter-as-gift.html

    By Beth Kanter on August 10, 2007 12:50 pm

  31. [...] tu jefe le caes mejor después de leerlo). He intentado encontrarle el sentido, incluso he leído 5 formas inteligentes de usar Twitter y aun así he seguido sin enterarme de [...]

    By Facebook, twitter… estoy mayor para las redes sociales « Cuanta maldad… on September 28, 2007 9:45 am

  32. [...] The Top 5 Ways Smart People Use Twitter – Sharon Sarmiento suggests focusing on these 5 smart uses of Twitter to keep from falling into the Twitter abyss. [...]

    By 51 Favorite StumbleUpon, Sphinn, Twitter & Facebook Posts of 2007 | Social Desire on December 28, 2007 12:44 pm

  33. [...] The top 5 ways smart people use Twitter [...]

    By Laura’s Notebook | Technology for Non-profit Organisations, Social Media and Accessible Website Design » Blog Archive » Twitter and Facebook, will they change the way we connect and communicate? on December 28, 2007 10:03 pm

  34. [...] Sarmiento at 901am put together a great piece on the five cool ways smart people are using Twitter.  Its good to see a small list of how peopele are leveraging Twitter, the hyper-short (140 [...]

    By Utah Tech Jobs » Top 5 Ways Smart People Use Twitter on December 29, 2007 11:59 am

  35. [...] I found the article The Top 5 Ways Smart People Use Twitter. None of the methods suggested truly floated my boat, making me feel non-smart but I did find it [...]

    By Twitter! I Don’t Even Know Her! » SEO Chicks on January 14, 2008 3:50 pm

  36. [...] The Top 5 Ways Smart People Use Twitter | 901am [...]

    By The Top 5 Ways Smart People Use Twitter | 901am : the x degree: taking new media to new heights on March 30, 2008 10:42 pm

  37. awesome read!
    I’ve just signed up to twitter because of this. But I have absolutely ZERO friends… So if anyone wants to join me at twitter please do…
    https://twitter.com/upicks

    Smell you later!

    By Upickreviews on April 16, 2008 11:37 pm

  38. Really interesting read. I too have just signed up to Twitter, mainly after my other half talking about it constantly, and to be honest I was wondering why on earth I’d bothered. Although I still only have a few followers, the more I use it and read about it, the more I think this could become an invaluble resource!

    http://twitter.com/loveli

    By Li on April 29, 2008 8:09 am

  39. “Yep, you heard that right–I just used the words “intelligently” and “Twitter” in the same sentence.”

    As if using twitter to communicate with your close friends and family isn’t enough? Why do I have to use twitter ‘intelligently?’ Why is it not ok to enhance personal bonds and bring people together? Why does everything constantly have to be validated by so-called ‘smart people?’. Is it not enough for twitter to enhance viable communities? I’m really bored with educated people judging everyone based on their perceived level of intelligence (aka education aka class). The people you disdain by excluding them from using twitter ‘intelligently’ still lead interesting lives and don’t need to be constantly validated by ranking how much time they spend as ‘smart users’.

    By Jon Simmons on May 12, 2008 12:26 pm

  40. [...] Sarmiento – The Top 5 Ways Smart People Use Twitter To be honest, my first impression of Twitter was that it was for folks who had way too much time on [...]

    By Why I’m tweeting : Binary Law on May 14, 2008 7:44 am

  41. [...] give some thoughts, tips and opinions when it comes to Internet marketing. I guess there are many reasons why I should be using Twitter, but so far, the Internet marketing reason is what I find the most [...]

    By Twitter and What Should You Tweet About? on May 24, 2008 4:55 am

  42. [...] give some thoughts, tips and opinions when it comes to Internet marketing. I guess there are many reasons why I should be using Twitter, but so far, the Internet marketing reason is what I find the most [...]

    By Twitter and What Should You Tweet About? on May 24, 2008 4:55 am

  43. [...] Marketing 17 Ways You Can Use Twitter Twitter for Traffic and Talk: Who is Using Twitter and How? The Top 5 Ways Smart People Use Twitter Twitter is Paying My Rent 50 Ways for Businesses to Benefit from Twitter Using Twitter to Build [...]

    By A Comprehensive Guide to Twitter | BuzzBlogger.com on June 27, 2008 2:16 pm

  44. [...] kind of an overtired/ADD/look at that puzzling trainwreck kind of a way, but that was about it. Now this blogger comes along and claims good uses by smart people for this thing. [...]

    By Smart people are using twitter? - [TEST BLOG] on August 24, 2008 2:11 am

  45. [...] holes. But you’ll find plenty of people arguing the opposite: that a microblogging option like Twitter can lead to improved communication (heck, it might even replace e-mail!) and better productivity. And that it actually makes business [...]

    By Team Taskmaster mobile edition on September 29, 2008 9:18 am

  46. [...] you’ll find plenty of people arguing the opposite: that a microblogging option like Twitter can lead to improved communication (heck, it might even replace e-mail!) and better productivity. And that it actually makes business [...]

    By To Tweet or Not To Tweet…That is the Question « Kreuzer’s Korner on October 1, 2008 4:40 pm

  47. I think Twitter is OK and a slightly smarter style blog. Home computer and laptop friendly and yet people are doing it on their Iphone. It’s quick mobile messaging with the most simple page design and interface. cool anther way to divert my attention….

    By Todd on November 16, 2008 2:20 am

  48. [...] The Top 5 Ways Smart People Use Twitter [...]

    By The Beginner’s Guide To Finding A Job With Twitter | JobMob on November 17, 2008 9:26 am

  49. Hi,

    I have recently developed http://www.twollo.com/ which is an application that helps twitteres never miss out on a conversation. Twitterers tell us what they are interested in and we find users who are talking about your interests and auto subscribe a user

    I am activly seeking comments, criticsims and suggestions about twollo so that I can improve the service.

    My personal twitter account is http://www.twitter.com/PaulKinlan and twollo’s is http://www.twitter.com/Twollo . One user has written an overview of the service off his own bat (http://www.twitter-howto.com/twitter-how-to/twitter-how-to-find-interesting-people-to-follow-and-get-more-followers-automatically) so you can get a feel for what it does without having to subscribe to the service.

    Kind Regards,
    Paul Kinlan

    By Paul Kinlan on December 11, 2008 4:04 pm

  50. Hi All

    I started today, Feb 4, a new twitter service, providing the followers with the following question.

    Which country is celebrating which holiday today ?

    Have a look at http://twitter.com/quickpickinfo
    When you follow this Tweed, you get information about public holidays, religion holidays and more. Try it out, you can always unsubscribe anytime :)

    Frederik Van Lierde

    By Frederik Van Lierde on February 4, 2009 5:45 pm

  51. So far I spent more time on figure out How To Use Twitter. Now my focus is switching more towards Why Use Twitter?

    Excellent article when want some pointers to get you in the right direction with Twitter..

    Two Tumbs up.

    Article is Bookmarked – and Tweeted..

    Cheers..
    http://twitter.com/ecomind

    By Are Morch on February 8, 2009 10:37 pm

  52. I’ve been a Twitter for at least a year and love it. I use it for all those five things and and for market research and customer service.

    By Dee Stewart on March 4, 2009 6:21 pm

  53. Checkout this new site that organizes social media and twitter posts by city and category! You can find out so much about whats going on in your town! The site is located at http://www.streetmavens.com

    By Matt on March 9, 2009 4:59 pm

  54. [...] it wisely.  Case in point:  this blog post that I came across today while on Twitter:  “The Top 5 Ways Smart People Use Twitter” by Sharon Sarmiento.  It’s an old post (2007) but not outdated in the least.  [...]

    By Intelligent Tweeting « 1WriteWay on March 9, 2009 5:33 pm

  55. [...] The Top 5 Ways Smart People Use Twitter – 901am [...]

    By 50 Of The Best Twitter Guide and Tips Made On The Internet « Scottia Productions Digital Bits on March 28, 2009 2:38 pm

  56. [...] The Top 5 Ways Smart People Use Twitter Social sites eclipse e-mail use [...]

    By Having Fun with Social Media Marketing | Corey Citron on April 29, 2009 6:25 pm

  57. [...] The Top 5 Ways Smart People Use Twitter – 901am [...]

    By 50 Of The Best Twitter Guides & Tips On The Internet - Rageburner on May 10, 2009 2:37 pm

  58. [...] have an opinion on it. While I was doing my research I found some very interesting articles like Top 5 ways Smart people use Twitter, why twitter will endure etc. I also found Why I don’t use twitter. You can read all these and [...]

    By Inclusive Planet is all “aTweet” « Inclusive Planet on March 19, 2010 8:58 am

  59. [...] be fair, you might also come across some people who use Twitter for better purposes than informing the world that they had a peanut sandwich for [...]

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  60. [...] The Top 5 Ways Smart People Use Twitter [...]

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    By Step 2: Facebook & Twitter | Make OOI the World's Coolest Intern! on October 27, 2010 3:02 pm

  62. [...] Sharon Sarmiento’s The Top 5 Ways Smart People Use Twitter [...]

    By Trusted Advisor » To Twitter or Not to Twitter: The Only Top Ten List You’ll Need on December 17, 2010 1:16 pm

  63. [...] I am excited to be in the class this year.) As Broadcast and Cinema Arts students, we use Facebook, Twitter, YouTube, Blogger, Blackboard, Instant Messaging, Video Chat programs, and basic e-mail, such as [...]

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  64. [...] much to handle, by all means resort to lists rather than opting out of twitter altogether. Also be TwitterSmart and check out some wonderful tips by my good friend neuesweb on staying on top of [...]

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  65. [...] convinced yet? There’s tons of helpful articles online (here’s one), whether you want to learn the Twitter basics (i.e. what’s a hashtag?), or figure out how to [...]

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    By Adriana on February 25, 2012 12:59 pm

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  71. [...] there are 175 millions users today. People use twitter for many more reasons than just socializing. New Media News gives five ways that people use [...]

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