ThisNext today introduced its new Member Dashboard which gives content contributors insight into the influence they command over other consumers within the online shopping community by providing real time feedback and rankings on their product recommendations. These site-wide statistics, which are organized by city, product category and overall contribution, are exposed to more than 1 million consumers each month. Members of ThisNext are awarded social status for their contribution: The most prolific and consistent contributors are dubbed Mavens, and these individuals receive special benefits and privileges.

“We built the Member Dashboard as a way of highlighting the weight our members’ recommendations carry,” says Gordon Gould, ThisNext CEO and
cofounder. “Our members are like an army of mini-Oprahs. They influence what people shop for in real life and have developed proven areas of
authority that sway what online shoppers purchase. ThisNext is the online version of the age-old behavior of asking one another, ‘What do you use?’”

The Member Dashboard ranks and authenticates individual content contribution. This overall ranking and reporting of personal influence on ThisNext offers insight into consumer trends. With the Member Dashboard, members and site visitors can: Monitor which products are gaining or losing popularity with shoppers; See what products are popular in which cities; and Build a network of friends and communicate with other members.

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