Topix buys topix.com and fears Google
$1m, that’s how much Topix paid for the domain topix.com. The idea is to move from topix.net to topix.com in the near future. According to PaidContent, the Topix folks are dreading this move since they rely so much on search engines and they are worried that they will lose ranking and traffic by switching domain names. They most certainly will.
This just points out how much web services today rely on search engines. In the early years, you went to one portal site all the time and in effect browsed in sort of an echo chamber. Nowadays, everything is just one search away, which is great for the user but could be an obstacle for content providers. Especially for sites that wants to re-brand themselves.
All in all, make sure you have the desired domain and identity before you launch your site! And don’t do it on a dotnet, that could cost you a million bucks…