Travel Ad Network (TAN), a vertical ad network in travel, announced that it has become the exclusive sales representative for the ad inventory in Kayak.com’s weekly Trip Ideas newsletter. TAN will also rep inventory in Kayak’s daily Fare Alerts and Buzz Alerts. This is also the first time that advertisers will be able to reach the Kayak audience with graphical ads.

The Kayak newsletter is a weekly mix of unique travel destinations, one-of-a-kind themes, and pop-culture infused humor e-mailed every Wednesday. A Destination Spotlight in the emails will give tourism destinations a particularly prominent position to promote themselves to Kayak subscribers.
Consumers who have opted-in to receive Fare Alerts and Buzz Alerts specify where and when they want to travel, along with the price they want to pay. Kayak then searches millions of available flights and alerts the user when the fare meets or beats their desired price. Users can request alerts either daily or weekly.

Related posts:

1. Kayak.com enhances its Fare Alerts tracking system
2. Kayak.com launches tools to help consumers calculate total cost of travel
3. Kayak.com secures $196 million funding; announces merger with Sidestep
4. Kayak.com launches what it dubs as the world’s largest hotel info website
5. Kayak.com launches highly-targeted display ad platform

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