Tremor Media and Visible World partner to deliver targeted online video advertising
Tremor Media, a video and rich media advertising network and technology provider, and Visible World, the video advertising technology and services company, announced that Tremor will deliver Visible World’s Emmy-award winning video targeting and versioning technology using Tremor’s Ad-inStream solution. The combined solution gives advertisers the ability to dynamically assemble and deliver optimized messages based on any set of data such as zip code, temperature or weather conditions to sports scores, stock prices and mortgage rates.
Tremor Media’s ad network reaches more than 75 million unique visitors per month, all of whom will benefit from increased advertising relevance. “Reaching users with a relevant ad is one of the biggest challenges for marketers both online and off,” said Jason Glickman, CEO, Tremor Media. “Our partnership with Visible World extends our ability to target users based on a new set of business rules that were previously unavailable to advertisers. When users feel that ads are speaking to them directly, they respond.”
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By Tremor Media and Visible World partner to deliver targeted online video advertising »Technology News | Venture Capital, Startups, Silicon Valley, Web 2.0 Tech on June 4, 2007 11:06 am