Comments on: Trouble at PayPerPost? http://www.901am.com/2007/trouble-at-payperpost.html New Media News Every Morning Sat, 21 Nov 2009 23:13:48 -0800 http://wordpress.org/?v=2.8.6 hourly 1 By: Helge Olav Helgesen http://www.901am.com/2007/trouble-at-payperpost.html/comment-page-1#comment-2496 Helge Olav Helgesen Sat, 31 Mar 2007 12:57:40 +0000 http://www.actionwebtools.com/~nine01am/?p=1414#comment-2496 PPP seems good for people who want to write about stuff, without a reason to do so :) I just tried to log on, but could only write about a hotel. Just boring stuff :( PPP seems good for people who want to write about stuff, without a reason to do so :)

I just tried to log on, but could only write about a hotel. Just boring stuff :(

]]> By: nemoforone http://www.901am.com/2007/trouble-at-payperpost.html/comment-page-1#comment-2495 nemoforone Fri, 30 Mar 2007 20:20:27 +0000 http://www.actionwebtools.com/~nine01am/?p=1414#comment-2495 What about the possibility of pulling out of Iraq, letting Iran invade and lose resources fighting their own kind, and then come in and mop up the dregs? What about the possibility of pulling out of Iraq, letting Iran invade and lose resources fighting their own kind,
and then come in and mop up the dregs?

]]> By: VC Dan http://www.901am.com/2007/trouble-at-payperpost.html/comment-page-1#comment-2492 VC Dan Fri, 30 Mar 2007 14:42:31 +0000 http://www.actionwebtools.com/~nine01am/?p=1414#comment-2492 Thanks for the coverage Duncan -- keep it coming! On the heels of another record growth month, Oppapalooza is the perfect time for curious bloggers, videographers and sponsors to take PayPerPost's marketplace for a test drive...you know you want to ;-) Thanks for the coverage Duncan — keep it coming! On the heels of another record growth month, Oppapalooza is the perfect time for curious bloggers, videographers and sponsors to take PayPerPost’s marketplace for a test drive…you know you want to ;-)

]]> By: TDavid http://www.901am.com/2007/trouble-at-payperpost.html/comment-page-1#comment-2493 TDavid Fri, 30 Mar 2007 14:39:44 +0000 http://www.actionwebtools.com/~nine01am/?p=1414#comment-2493 You got further than me, Duncan, by signing up for an account with PPP. You got further than me, Duncan, by signing up for an account with PPP.

]]> By: Ted Murphy http://www.901am.com/2007/trouble-at-payperpost.html/comment-page-1#comment-2494 Ted Murphy Fri, 30 Mar 2007 13:38:26 +0000 http://www.actionwebtools.com/~nine01am/?p=1414#comment-2494 Duncan, I can assure you that this couldn't be farther from the truth. We have had back to back to back record breaking months with huge increases in advertiser deposits, signups and most importantly the amount of opportunities that have flowed through the marketplace. This promotion has to due with market forces. It is an opportunity for advertisers and ourselves to understand the true clearing price of opportunities at various levels of ranking within our system. It will allow advertisers to set their own price based on the return they are seeing and will provide us with more insight to guide our advertisers in the future. To be clear: The platform allows advertisers to target the sponsorship opportunities they offer to blogs and bloggers who meet certain criteria such as a minimum Technorati Score, Alexa Score, Google PageRank, and quality or "Tack" score in the PayPerPost system. The Oppapalooza promotion suspends, for a limited time, the required premiums previously assigned to various levels of these ranking metrics. For instance, the required minimum offer to a blogger with a Technorati score of 10,000-19,999 was previously $25.00. If an advertiser added the requirement of an Alexa score of 800,000-1,000,000 the minimum increased to $30.00. These premiums are now replaced with a single minimum price of $5.00 per post, no matter what segmentation an advertiser chooses. PayPerPost will provide guidance with a "Suggested Offer" based on the targeting parameters required by the advertiser. Advertisers are encouraged to use the Suggested Offer as a guide when setting their offer price, though the advertiser is ultimately in control. One thing I will admit is that we have had to deal with a huge influx of bloggers signing up because of the viral nature of many of our programs. This has slightly outpaced advertiser signups at times which is natural. In the beginning we had more advertisers than bloggers and it has flip flopped a couple of times since. Oppapolooza not only provides advertisers with an incredible chance to experiment with price/value ratios, it also provides an increased supply to bloggers hungry for additional PPP opportunities. Duncan,
I can assure you that this couldn’t be farther from the truth. We have had back to back to back record breaking months with huge increases in advertiser deposits, signups and most importantly the amount of opportunities that have flowed through the marketplace.

This promotion has to due with market forces. It is an opportunity for advertisers and ourselves to understand the true clearing price of opportunities at various levels of ranking within our system. It will allow advertisers to set their own price based on the return they are seeing and will provide us with more insight to guide our advertisers in the future.

To be clear:
The platform allows advertisers to target the sponsorship opportunities they offer to blogs and bloggers who meet certain criteria such as a minimum Technorati Score, Alexa Score, Google PageRank, and quality or “Tack” score in the PayPerPost system.

The Oppapalooza promotion suspends, for a limited time, the required premiums previously assigned to various levels of these ranking metrics. For instance, the required minimum offer to a blogger with a Technorati score of 10,000-19,999 was previously $25.00. If an advertiser added the requirement of an Alexa score of 800,000-1,000,000 the minimum increased to $30.00. These premiums are now replaced with a single minimum price of $5.00 per post, no matter what segmentation an advertiser chooses. PayPerPost will provide guidance with a “Suggested Offer” based on the targeting parameters required by the advertiser. Advertisers are encouraged to use the Suggested Offer as a guide when setting their offer price, though the advertiser is ultimately in control.

One thing I will admit is that we have had to deal with a huge influx of bloggers signing up because of the viral nature of many of our programs. This has slightly outpaced advertiser signups at times which is natural. In the beginning we had more advertisers than bloggers and it has flip flopped a couple of times since. Oppapolooza not only provides advertisers with an incredible chance to experiment with price/value ratios, it also provides an increased supply to bloggers hungry for additional PPP opportunities.

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