TurnHere, Inc., an online video solutions platform, and Pheedo, an RSS marketing company, announced a strategic partnership focused on the “mass distribution” of authentic, highly engaging online video content via real-time, RSS feed-powered technology.

“As online video continues to gain momentum, we’re excited to work with leading marketers to tap into increasingly valuable distribution platforms,” said Bradley J. Inman, founder and CEO, TurnHere. “By partnering with Pheedo, we’re able to extend our current distribution solutions to allow our customers to blanket the Web with highly impactful, massively distributed and measurable online video marketing campaigns.”

TurnHere and Pheedo are currently developing a full-scale campaign for BookVideos.tv, TurnHere’s recently launched book-centric broadband video channel, to reach an even broader audience of readers. Pheedo’s RSS marketing platform will provide TurnHere with vibrant and trackable results that will combine engaging editorial interaction rates, natural search engine improvement and viral distribution reach through social networks and long term subscribers. TurnHere’s videos from BookVideos.tv are already distributed across such portals as Yahoo!, MSN, Google and YouTube.

Related posts:

1. Simon & Schuster and TurnHere unveil online video initiative
2. TurnHere announces new distribution partners for BookVideos.tv
3. TurnHere expands Bookvideos.tv channel, launches multi-publisher video network
4. TurnHere announces online video distribution deal with Hawaii Visitors and Convention Bureau
5. Chronicle Books attributes increasing sales to TurnHere’s online video

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