Hoping to understand the mindset as well as the spending, media, and behavioral habits of American grandparents, Grandparents.com has commissioned a study entitled “Meet the Grandparents: Introducing Today’s First Time and Seasoned Grandparents.”

In general, grandparents now are different because they are active, online, youthful and open to new media and experiences. Some the key results of this report include:

1. Grandparents spend nearly $1,700 on every new grandchild, and this number is significantly higher among first-time grandparents than seasoned grandparents ($1,882 vs. $1,501).
2. 72% of grandparents start spending before the child is born.
3. 59% believe it’s important to make financial investments for their grandchildren.
4. The Internet is cited as the most widely used source for grandparenting information.
5. 71% of grandmothers and 51% of grandfathers tell others about products that excite them, indicating how effective word of mouth marketing is with this group.

“The enthusiasm and sometimes uncertainty that accompanies entry into a new life stage sparks gravitation toward new products and media to ease the transition. The grandparent life stage represents a springboard to spend discretionary income and consume child-related products and services that many have not considered for decades,” said Grandparents.com CEO Jerry Shereshewsky.

Read full details

Related posts:

1. Grandparents.com holding open auditions for reality series
2. Grandparents.com launches community for modern grandparents
3. Grandparents.com launches social network for, you got it, grand parents
4. Would grandparents go for MyGrandchild.com?
5. Internet rivals TV for media time but lags in ad spending

Do you like this article? Submit it to Blogosphere News!